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In October 2015, coinciding big bobs with the last weeks of EXPO, Milan will host the most important event dedicated to industrial machinery. A Pier Luigi Streparava, appointed last November Commissioner General of the exhibition that will be hosted in the Fiera Milano district, we asked details, activities and events planned for EMO MILANO 2015.
Cavalier Streparava can introduce the event? EMO is the exhibition event of reference for the industry worldwide manufacturer of machine tools, robots and automation. Is held alternately in Milan and Hannover reflecting the leading role that Italy and Germany recite in the international sector.
Italy along with Germany on top of the world ... The fact that EMO, the world exhibition industry base for most of the production processes, keep in Italy is of esteem towards our businesses, able to stay on the market International and propose a wide and varied, able to intercept the most varied requirements. The offer Italian machine tool goes around the world and around the world is meeting in Italy at the EMO to check the progress of the technology sector.
EMO MILANO 2015 will take place during EXPO 2015. Yes. Available big bobs to EMO MILANO 2015 will be the entire fieramilano, near which is about to conclude the construction of the space of EXPO. This territorial proximity and time will only benefit our event that will benefit for example big bobs of all those improvements that affect the entire city and its surroundings.
Initiatives are planned in collaboration with Expo? The topic is quite delicate. In fact we have already made available to cooperate with EXPO and activate common initiatives. Unfortunately we did not even answer. The idea that we made is that the machine EXPO at this time is focused on delivering all the hard part of the project: space, large contracts for services such as catering, roads, building; the part of the promotional big bobs partnership, if not strictly related to the theme of food, still remain outside big bobs the goal. Given the delays encountered, as organizers big bobs of EMO MILANO 2015 so we decided to turn our efforts big bobs on the definition of all those activities that can transform the conjunction between the two events big bobs in real opportunities for our operators.
What about instead of the promotion? The plan is very rich and very large both in terms of time, both in terms of variety of initiatives. The traditional big bobs road show of press conferences will touch, starting next July, all the main capitals of the world. Beyond that we have planned an extensive promotion and communication on major international media industry which will be accompanied by a reasoned and effective online promotion activities that will rely on the sites of magazines, trade exhibitions sector and on social channels best suited to target audience. Not forgetting all the communication activities that already are doing through the media and the media generalist and specialist.
Finally I would ask an outlook big bobs on the market. Making predictions is always very difficult as well as risky. EMO MILANO 2015 presents auspiciously. big bobs Italy, the host country and important market for consumption as well as to give decisive trends big bobs in the sector, together with Europe, is about to end the crisis that has affected the continent for many years. The data tell us that 2014 will be the year of recovery, for Italy and the European Union will be more and more intense in 2015 and 2016. In this context should benefit EMO MILANO 2015, and all those who wish to participate. Certainly the conditions are better than the ones we had to EMO MILANO 2009, arrived in the midst of the crisis, he still 96,000 square meters of net exhibition space and 1,400 exhibitors. The hope is to be able to do better than that performance. We will give it all.
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